Why did the FT pull Amnesty's Shell ad?

Just why did the Financial Times pull our Shell advert so late?

I'd find it hard to believe that Shell lent on them. Did the Financial Times get cold feet about upsetting this British blue-chip company? Who knows, but there are many out there who are suggesting something stinks about this – and it is not just the air that the people of the Niger Delta are forced to breathe. Certainly, by pulling the ad at 4.58pm on Monday, with Shell's AGM taking place at the Barbican in central London on Tuesday, the timing was awkward for Amnesty.
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Ending the Slavery Blame-Game

Henry Louis Gates undertakes a keen analysis of African's moral culpability in the Trans Atlantic slave trade: Here's an example of what could get a morally conscious African thinking:
How did slaves make it to these coastal forts? The historians John Thornton and Linda Heywood of Boston University estimate that 90 percent of those shipped to the New World were enslaved by Africans and then sold to European traders. The sad truth is that without complex business partnerships between African elites and European traders and commercial agents, the slave trade to the New World would have been impossible, at least on the scale it occurred.

ENJOY the rest of the essay.